Bowmar Protein Brownie Bars: Great Texture, but Over-Priced?

Posted on August 28th, 2019 By Allie Lewis in Protein Bar Reviews Read Time: 12 mins.

Recently updated on September 26th, 2022 at 09:45 pm

I finally got my hands on some Bowmar Nutrition Protein Hot Chocolate Brownie Bars, and in this review, I’ll tell you what I think of them. Bowmar Nutrition is one of the more popular companies right now and in this Bowmar protein bar review, I’ll tell you what I think of one of their tastiest new products. I’ll go over the flavor (there’s only ONE right now which is interesting), the formulation, the packaging, and then I’ll even compare it to a few other popular bars on the market right now in case you’ve tried them you can have some grounds for comparison. If that sounds good to you, let’s just crack this Bowmar bar open, take a few bits, and get our Bowmar Protein Bar review started.

Bowmar Nutrition seems to be exploding the same way Alani Nu did back in 2018. Yep. You heard it here first. Bowmar is the new Alani. You can even tell by looking at Instagram that the Bowmar’s are not messing around. They are rolling out tons of new products, new flavors, and are signing sponsored athletes left and right! It’s pretty cool to see. At first I was skeptical of their products, but after trying their Bowmar Protein and the Bowmar pre workout, I became somewhat of a believer rather quickly. So without boring you with too much of an intro- what I’m saying is that the Bowmars know what they’re doing, and they do it very well. Once I realized that they have a protein bar on the market, I quickly scooped up a box. Let’s go over some initial thoughts even before I tasted a Bowmar Protein Hot Chocolate Brownie Bar: 

  1. These Bowmar bars are not cheap. At $35 for a box of 12, you are looking at one of the most expensive protein bars on the market. 
  2. The Bowmar bars have the classic Bowmar branding that looks like it stepped out of year 2003 (not really in a bad way though? Hard to explain)
  3. The Bowmar protein bars actually only come in one flavor, which is the one I got obviously- the Protein Hot Chocolate flavor. 

Let’s dive in a little deeper and, eh, I guess let’s actually go over the packaging a little deeper since they are sitting on my counter and I’m thinking about it: 

Bowmar Bars Packaging is Pretty Standard

Like I said- the Bowmar branding is strange to me. It’s not really BAD it’s just strange! It’s like 1st Phorm aesthetics but made slightly more playful in a way? And in playful I mean less professional? Lol I’m so harsh on branding but it is very odd branding. It’s almost like someone who is used to designing alot of website graphics generated the Bowmar labels. There’s just something off about them. Maybe the fonts with the letter outlines…maybe the massive photographic elements…whatever. I guess it works for them so who am I to judge. It is unique, if nothing else! Lol. And I guess they DO do a good job of making the packaging very informative. I mean. There is a ton of text on these things. Like. A ton. Let’s move on and talk taste though. 

Do Bowmar Protein Hot Chocolate Brownie Bars Taste Good? 

The Bowmar Protein bars have a VERY interesting taste. I can kind of see why they call them ‘brownie bars’ because the texture, while not that of actual oven-fresh brownies, does have a certain textural quality that reminds me of those pre-packaged little Debbie fudge brownies that we used to get form the gas station. They were sort of plastic-y tasting but oh my gosh remember how good they were?? These Bowmar protein bars don’t quite have those same FLAVORS, but they do have a great soft, chewy texture. I think the texture is the best part of the Bowmar protein brownie bars, without a doubt. 

The Bowmar bar taste it is not bad TBH. I think it’s better than Quest’s standard chocolate flavor.. and it might be better than the Oh Yeah One bar.. it sounds crazy but while I LOVE chocolate, I’m actually not a huge fan of chocolate or brownie-flavored protein bars. They all tend to have some sort of underlying notes that compromise the real chocolate flavor for me.. and this is an example of that. I will also say that to me this bar doens’t really taste like hot chocolate at all.. yeah it has these little marshmallow bits in it but I just don’t think it tastes anything like hot chocolate. sorry. These Bowmar bars are sweet, but the flavor itself comes up just a bit short. Just sort of chemical-y. Like I said- a little plastic-y. But the texture is good. Let’s move on to the ingredients and see what these Bowmar protein bars are made from. 

What’s in Bowmar Nutrition Protein Bars? 

The Bowmar protein bar ingredients are super interesting to me because I did notice some great texture with these bars. I was super curious to figure out what they are made from. Why don’t I go over the ingredients and macros and then review my thoughts on each, starting with the macros: 

Bowmar Nutrition Macros

230 Calories 

Calories From Fat 72

Total Fat 8g

Saturated Fat 4g

Cholesterol 30mg

Sodium 300mg

Total Carb 20g

Dietary Fiber 5g

Sugars 5g

Added Sugar 4g

Protein 20g

NOTES: These are pretty standard protein bar macros.. I’ve seen better and I’ve seen worse. I don’t mind that the amount of fiber is relatively low at 5g – sometimes the Quest bars and others with crazy amount of fiber make me fill sick to my stomach but these digest really well. The fat is a little bit high especially the saturated fat at 4g..and the sugars could be lower but 5g isn’t going to make or break my day of eating.. and then the protein content at 20g is very standard. Nice and stout at 20g. So. Nothing to really write home about with these macros. They are pretty straightforward. Let’s talk ingredients. 

Bowmar Protein Brownie Bar Ingredients:

Whey Protein 

Vegetable Glycerin

Vegetable Oil 

Soy Protein Isolate

Chicory Root Fiber







Natural Flavors

Corn Flour

Baking Soda


Soy Lecithin 


Vitamin A Palmitate

Potassium Sorbate

Sunflower Lecithin


Titanium Dioxide 



NOTES: So I have definitely seen ‘cleaner’ protein bar formulations.. I will say right off the bat I am not a fan of the soy content in this bar and you can see it’s not just the lecithin but they have full-blown soy protein isolate very high up in the ingredients section which means there is probably a good deal of it included.. what else.. the sweeteners used are sucralose and maltitol which are artificial.. not a huge issue for me but just something to be aware of. Other than that (and even with all that) this is a very standard protein bar. I’ve seen this formula a thousand times. 

So the macros and ingredients are super standard for a protein bar. Very similar nutritionally to a Fitcrunch bar or a ProSupps MyBar or one of those.. I will give them a 7.5/10 on the ingredients and macros. Let’s wrap this Bowmar Protein Hot Chocolate Bar Review up now, shall we? 

Bowmar Nutrition Brownie Bar Review Summary 

– The Bowmar protein hot chocolate bars are the newest dairy-based protein bars from Bowmar Nutrition 

– These bars sell for $34.99 for a 12-ct box off of the Bowmar’s website, and come in just the one hot chocolate flavor

– I found the bars to be sweet, but miss the mark on ‘hot chocolate’ flavor. The texture, as the Bowmar folks claim, definitely IS nice and soft though, I’ll give it that 

– The Bowmar Protein Hot Chocolate bars are made from dairy-based protein, include some artificial ingredients, and have relatively standard macros for a protein bar 

I would give the Bowmars about an 8 out of 10 on this bar. The taste is okay. The texture is above average. The ingredients and macros are just sort of ‘meh’ / standard.. I’m not sure there is enough pros here to justify the crazy price over getting some Fitcrunch bars at Costco for a fraction of the price.. but. I’m glad I tried the Bowmar bars. They are alright if you’ve got the cash for them!*

Allie Lewis

By Allie Lewis

Hi, my name is Allie and reviewing products is my hobby. I am passionate about being fit and active, so making a blog about my experience with different products that help me stay healthy made sense to me. Please contact me at any time if you would like to guest post or advertise on-site.